About this Presentation
The environment of the case – a need for changes. This case study looks at the global apparel supply chain (SC), more precisely the supply chain for men’s suit fashion. The end market can be divided in three main segments: ready-to-wear (RTW, by far the vast majority of the market), bespoke models that are fully tailored to the individual and made-to-measure where a standard size is the base which is altered according to several key measurements. Both, bespoke and made-to-measure (MTM) offer a wide variety of fabrics, patterns, colors, fittings, and accessories. While bespoke is the most expensive part of the market, made-to-measure typically offers the widest variety. This case presentation centers on Richmart, the Bulgarian contract manufacturer for RTW and a pioneer of MTM suits for men.
What Will You Learn
To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.
Instructor(s)
