About this Presentation
Eli Goldratt created TOC to be a Science aimed at explaining and consequently managing human organizations. His Socratic manner was compelling, captivating and charismatic. Did you ever wonder... what was it like to work and think with Eli? Humberto Baptista interviews Dr. Lisa Anne Ferguson, who spent time as an apprentice of Dr. Goldratt. Lisa talks about learning to write with Eli. How does Eli think? How does Eli write? Eli told Lisa that she could achieve anything she wanted out of life if she were able to pass all of his writing tests. During that time, Eli wrote the book titled The Choice from start to finish. Lisa shares her life and writing lessons gained during her time with Eli including the Retailer Strategy and Tactic Tree to level 5 and the paper titled Standing on the Shoulders of Giants. Goldratt's infamous paper titled Standing on the Shoulders of Giants is available for download for Members. During the webinar, Dr. Ferguson unveiled her gift - a special paper describing the six-step process of Standing on the Shoulders of Giants. Humberto Baptista shared his gift - a special special paper The TOC Pillars which talks about the basic assumptions of TOC, nicknamed The Pillars, these are the basic building blocks that enable understanding how organizations function and how to improve their performance in a practical and logical way.
What Will You Learn
To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.
Instructor(s)
Humberto R. Baptista
Humberto R. Baptista is a strategic thinker, innovator, and Synergist, serving as CEO of Vectis Solutions. A recipient of the TOCICO Lifetime Achievement Award (2019), he has spent decades shaping how organizations think, decide, and perform. Humberto was a strategic advisor to Neogrid, a member of the TOCICO Board of Directors, and a senior figure in the Goldratt Group. He has led major Viable Vision transformations across sectors—from consumer goods and retail to manufacturing, services, and large-scale projects—delivering tangible, systemic breakthroughs. As a global educator, he has trained hundreds of TOC Viable Vision Application Experts and Project Leaders. Humberto is the creator of the Comprehensive Management methodology, designed to connect local actions with global consequences in real-world business systems. His current focus includes Comprehensive Management, TOC Principles, S&T-based implementations, advanced TOC Finance, and applying TOC to complex domains like retail, government, health, and education.