About this Presentation
Effective persuasion is essential for successful change management. How can we use TOC to turn persuasion from an art into a science? In this webinar, Dr. Lisa Ferguson will address the plus, minus-minus and emotional buy-in processes, as well as the four viewpoints of buy-in process. Other additional key content will be covered. This Webinar is 2 hours including the presentation followed by time for questions and discussion.
What Will You Learn
To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.
TOC ICO aims to be the primary source of Theory of Constraints knowledge and pathway to become a real TOC practitioner.
Effective persuasion is essential for successful change management and can be turned into a science using TOC.
Consideration of the emotional buying process and non-verbal cues is important in the persuasion process.
Instructor(s)
Dr. Lisa Anne Ferguson
Dr. Lisa Ferguson's goal in life is to illuminate the way to utopia for individuals, organizations, and the rest of society. Our strategies and tactics are based on using the Theory of Constraints (TOC), combined with other best practices to dramatically improve strategic planning and execution, retail, education, healthcare and the health/happiness/success of individuals with a holistic approach. TOC was founded by Dr. Eli Goldratt to achieve his goal in life of teaching the world to think. For a decade, Dr. Ferguson was a full-time professor of operations management before resigning to teach for The Goldratt Group full-time training consultants (both TOC experts and Supply Chain Logistics implementers). Next, Dr. Lisa Ferguson spent a year (2007 – 2008) working as the apprentice to best-selling author and business guru, Eliyahu M. Goldratt as he trained her to become an even more successful writer and speaker, while further developing her TOC expertise. Her service on the TOCICO Board of Directors in an elected, unpaid position is from 2008 – 2011 and 2020 – 2021. Professor Ferguson is the author of the chapter on Strategy and Tactic Trees in The Theory of Constraints Handbook. Dr. Ferguson began teaching online classes for Illuminutopia in 2010. She is a published author (as well as an editor) and consultant with experience guiding Fortune 100 companies down through small businesses.