About this Presentation
Bajaj Electricals Limited is located in India, has turnover of US $675 mn and part of US $6.0 billion Bajaj Group. Bajaj has diversified interests in small appliances, lighting, luminaires, engineering and projects. Bajaj manufactures small appliances, fans and lighting accounts for 50% of topline. Bajaj includes 3 manufacturing units, 60 Indian suppliers, and 55 international suppliers. Undesirable effects include constant churning of distributors, poor retail reach, loss of sales, high working capital requirements, poor predictability of category level sales, and unreliable vender base. The core issue was forecast-based sales and stock management. The direction of the solution was to reduce replenishment lead times, improve reliability of supply, and release investment (for Bajaj, vendors & channel partners). The solution included realigning the supply and distribution chain to respond to buffer signals from the consumer market. All measures across the supply chain improved significantly with the retail sales increasing 21%, inventory reductions and ROI increases occurring at the retailers, distributors and central warehouse. Video length: . PDF: slides.
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