About this Presentation

McDonald’s in France have over 1,400 restaurants. The French market is recognized as the most difficult market in the world because clients eat at very specific times and the culinary expectations are very high. It has for many years been one of the most innovative of McDonald’s markets. When rolling out the new “Made for You” global operational model they took the opportunity to rethink how they managed operations in their restaurants. Using a mixture of theory of constraints, lean and common sense they redefined how they managed flow. As a result, client service times were significantly reduced and global efficiency increased. It also made their process robust, easily absorbing micro rushes that had historically been significant disrupting factors. The design of the new system will be described as well as the challenge of rolling it out to tens of thousands of people in many small facilities and how, after this successful proof of concept in a very demanding environment, it was decided to implement this approach in other geographies. It will highlight among other things what it means to apply the theory of constraints in this kind of services industry. Video length: 39:37. PDF: 82 slides.

What Will You Learn

To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.

Plane
MacDonald's France underwent a transformation using the theory of constraints to improve their operational performance.
The company had to adapt to the French market, which included introducing products that embody the French culture.
A new restaurant operating model, Made for You, was implemented and improved using the theory of constraints.

Instructor(s)

Eric Bisson

Eric Bisson holds a DEUST in Pharmacology (University of Toulouse). He began his career at McDonald's France in 1990 as a teammate. He joined the head office in 1999 as a Training Advisor, then the National Operations a year later as Product Operational Development Advisor. He then moved on to the position of Manager in Operational Product Development. In 2010 he moved to Oak Brook, at the headquarters of McDonald's Corp., as Manager Operations Worldwide. In 2013, he was appointed Director of Operations, Southern Europe Division, then in 2015, he became Director of National Operations for McDonald's France and joined the company's Management Committee. Eric Bisson was promoted to Vice-President Operations & IT in November 2017 and joined the Executive Committee of McDonald's France.

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