About this Presentation
The presentation explains a process to build unique offers for the end buyers in a MTA environment. Typically the TOC implementation in MTA focuses on resellers in the supply chain i.e. distributors, dealers, retailers etc. Focus is not provided for building unique offerings for the end buyers in the chain. The presenter has developed a process to analyze the end buyers and develop offers for them. The process works even in the commodity products where normally preference of buyers is cheaper products.
What Will You Learn
To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.
Instructor(s)
