About this Presentation

The presentation describes: 1. Why apathy (or resistance to change) occurs; 2. The cognitive side of change; 3. A change strategy (blueprint). Why do most clients think you did a great job in presenting then nothing happens? Logic is not enough; you must overcome emotion, behavior and motivation. These are likely to outweigh your logic. Efrat’s cloud of A Happiness B Satisfaction D Initiate change C Security and D’ Resist change is discussed. Mental maps, technology adoption life cycle, risk aversion verses risk takers, paradigms, etc. are described and how they might fit with Efrat’s cloud. A change implementation model is described.

What Will You Learn

To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.

Plane

Instructor(s)

Bill Dettmer

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