About this Presentation
“Guararapes” is the largest fashion group in Brazil and the parent company of the “Lojas Riachuelo” retail chain, with 222 stores nationwide and turnover of more than $2 Billion. About 3 year ago, Riachuelo started a new initiative called “Fast Fashion”. The objective of this major strategic initiative was to develop a mode of operation that will serve them as a firm competitive advantage in the fast growing Brazilian fashion market. One of the fundamental conditions of the mode of operation to be developed is high scalability in order to support the aggressive growth strategy of the company. Using the TOC application for Manufacturing, Supply Chain and Retail in a very creative way, Riachuelo has been successful to gain a unique mode of operation. This mode of operation enables the company to present breakthrough results, together with advanced and powerful position in the traditional fashion industry. For the TOC community, this implementation opens a few new dimensions of the TOC application for Retail. The presentation will share the Fast Fashion initiative, together with the challenges the company needed to overcome along this journey.
What Will You Learn
To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.
Instructor(s)
