About this Presentation
This workshop is a deep-dive into the re-engineering of sales and marketing of Goldratt UK for rapid and sustained sales growth. The presentation starts with a quick summary of Sales Process Engineering (the name given to the sales and marketing application used to drive the growth). It then delves into the specific steps you need to take to customize the model to suit your organization and the necessary transitions for rapid adoption. While Sales Process Engineering (SPE) deals with sales and marketing, the scope of this workshop will be much broader. To really move the needle on sales, you need to tightly synchronize sales with marketing, engineering, and production. Meaning that the transition to SPE is a holistic endeavor. For this reason, this workshop should be attended by upper management, senior executives and business owners. Video length: . PDF: slides.
What Will You Learn
To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.
Instructor(s)
