About this Presentation
Create a market offer so good, your customers can’t refuse it and your competition can’t or won’t offer the same – that’s a ‘Mafia offer’! A 'Mafia offer' sounds like something out of a movie, not something that could actually allow you to increase and control your sales. It turns out that Mafia offers are possible for the majority of companies. The reason that most companies don’t know that they have one or know what it is, is because they just don’t know how to develop them. If you read Dr. Goldratt’s book It’s Not Luck or one of the other Theory of Constraints (TOC) books, you read about how we use cause-and-effect logic (also called Theory of Constraints Thinking Processes) about your customers, your industry, and about your company to create the offer. You also know that it’s not easy to do. Join this Q&A webinar to ask Dr. Lisa questions on how to develop Mafia offers. This is a Q&A session only...no presentation will be provided, so come prepared with your questions! Please read Chapter 22 of the TOC Handbook to help prepare for this webinar.
What Will You Learn
To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.
Instructor(s)
Dr. Lisa Lang
“Dr Lisa” Lang is the President of the Science of Business, and recently served as the Global Marketing Director for Goldratt Consulting. She is TOCICO certified and the author of 3 books: Maximizing Profitability, Achieving a Viable Vision, & Increasing Cash Velocity. Dr Lisa specializes in increasing profits in highly custom job shops and applying Theory of Constraints, Lean and Six Sigma to sales and marketing, having developed the Mafia Offer Boot Camp and the Velocity Scheduling
System.
In addition to consulting, she delivers 50 speeches and keynotes a year for a number of associations and organizations including Vistage and TEC International.