About this Presentation

Titan Watches is a division of Titan Industries, the fifth largest integrated watch manufacturer in the world, and part of the Indian TATA group. In Dec 2010 Titan Jewelry embarked on a Viable Vision (VV) project, with the goal to improve availability to the end consumers. Titan has about 8,000 selling points; 60% market share in India; etc. The challenge lies in shifting the entire supply chain, from vendors to the end consumers from a traditional push- (forecast system) to a pull-based system. In order to achieve this change, several main issues were dealt with, such as: how to evaluate the added value of a pull system; how to shift a traditionally forecast-based system (operations, sourcing and distribution to pull) and how to migrate different sales channels to pull. Where do we focus first and how do we take our change to the market? This presentation is an update to last year's presentation.

What Will You Learn

To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.

Plane

Instructor(s)

J. Murali

Become a Member Today

Ignite your TOC journey—gain powerful tools and insights, connect with a global network of innovators, and invest in your growth with everything TOCICO membership has to offer.