About this Presentation
Chapter 22 of the Theory of Constraints Handbook is Mafia Offers: Dealing with a Market Constraint. One should read this chapter to determine what a Mafia offer is, the content, and various Mafia offer types prior to viewing this presentation. During this Q&A webinar with Dr Lisa you can ask questions about the chapter or about Mafia offers in general. This is a rare opportunity to ask the expert about YOUR Mafia offer or implementation challenges!
What Will You Learn
To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.
The Theory of Constraints can be effectively applied in marketing to create compelling offers that are difficult for customers to refuse and for competitors to replicate.
Creating a Mafia Offer requires a deep understanding of the industry, customer needs, and the negative effects of current industry practices.
Operational changes are often necessary to deliver on a Mafia Offer, and guarantees can add credibility to an offer and deter competitors from offering the same thing.
Instructor(s)
Dr. Lisa Lang
“Dr Lisa” Lang is the President of the Science of Business, and recently served as the Global Marketing Director for Goldratt Consulting. She is TOCICO certified and the author of 3 books: Maximizing Profitability, Achieving a Viable Vision, & Increasing Cash Velocity. Dr Lisa specializes in increasing profits in highly custom job shops and applying Theory of Constraints, Lean and Six Sigma to sales and marketing, having developed the Mafia Offer Boot Camp and the Velocity Scheduling
System.
In addition to consulting, she delivers 50 speeches and keynotes a year for a number of associations and organizations including Vistage and TEC International.