About this Presentation
This presentation describes the challenge of navigating through substantial changes over the past 15 years and provides a personal narrative of experiences of improving competitiveness in the dynamic beverage business in Brazil as a CEO and as a consultant. Improvement approaches used and results obtained as CEO of the SPAIPA Bottling Group 1993-2001 are provided.
What Will You Learn
To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.
Coca-Cola has been successful for over 125 years, but needs to adapt to continue its success.
The speaker believes that the Theory of Constraints (TOC) is the key to Coca-Cola's future success.
The speaker argues against the decision to lower the price of Coca-Cola, believing it to be detrimental to the company's market share and profitability.
Instructor(s)
Bill Taylor
Born and raised in Argentina, Bill holds a degree in Chemical Engineering from the Universidad de Buenos Aires and an MBA from Florida International University in the United States. With over 30 years of experience at The Coca-Cola Company, Bill advanced from flavor chemist to CEO of Coca-Cola's $1 billion bottling company in Curitiba, Brazil. Throughout this journey, he managed operations and projects across 30 countries, gaining deep expertise in global business management and supply chain optimization.
In 2002, Bill founded a consulting firm specializing in business strategy and change management, leveraging Eli Goldratt’s Theory of Constraints (TOC). The firm has advised organizations in diverse industries including healthcare, logistics, retail, and energy. Currentlybased in Atlanta, Bill continues to apply TOC methodologies through consulting and coaching.