TOCICO

TOC practitioners have sought a TOC-based model for entrepreneurship for nearly thirty years, but problems reflecting the hard realities of starting businesses have thwarted success – until now. Nu-Business builds upon a TOC foundation but challenges conventional TOC practices, and creates an evolutionary business model that will move entrepreneurship from the realm of the irrationally optimistic to the domain of the stolidly pragmatic. The fundamentals are as applicable to established companies as they are to start-ups. Today, perhaps 19 out of every 20 business start-up efforts stop before the entrepreneurs open their business, go bankrupt, or never adequately compensate the founders. The Nu-Business model proposes to: Reduce this failure rate by roughly two orders of magnitude, to a few percentage points; Slash investment funds required by a similar margin; Show how to open any business with a positive cash flow; and Grow sales exponentially. This presentation will present a taste of the fundamental shifts away from conventional TOC practices and present some of the fundamental principles upon which Nu-Business is founded. The presentation will be illustrated by showing how a craft distillery can be successfully started on about $20,000 in investment funds instead of $1 million.