About this Presentation
First, why is there a question on which model to adopt? Some companies start with a strategy of only exclusive brand stores (EBOs) with the following assumptions: prominent visibility of brand; control on shopping experience; display of wider range, including items which are risky for an (multi-brand stores) MBO; allow to display new range, to check market reaction; and minimize substitution by another brand, when a customer likes a style. And eventually lands up with limited reach, and huge capital locked. Additionally, if the EBOs are owned by the company, then reduced money for future buying, thus reducing freshness in shops and thereby footfalls and further reduction in sales- then death. Else, if the EBOs are franchisees, the franchisee owner flees.
What Will You Learn
To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.
Instructor(s)
