About this Presentation

Innovation is a risky activity. We don't know whether our idea will work. We don't know whether the market will actually buy our idea or product. Our world stigmatizes failure despite the knowledge that we must be prepared to make mistakes otherwise nothing original will ever result! We have some great tools to help reduce risk and thus make it easier to try new ideas. The trick is to find ways to test our ideas rigorously before we have spent huge amounts of money, reputation and credibility. Tools that will help evaluate new ideas include the 6 questions about technology and the 4 quadrants of resistance to change (pot of gold, crutches, mermaid and crocodile). Eric Ries, in his book ‘The Lean Start-Up’ suggests a process for early new product evaluation that I believe integrates very well with TOC tools. I show how the TOC tools and ‘The Lean Start-Up’ can integrate synergistically.

What Will You Learn

To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.

Plane

Instructor(s)

Rudolf Burkhard

Rudolf Burkhard brings almost 50 years of varied business experience to his work. He has held finance, technical service, sales, marketing, supply chain, project and business management and management consulting positions at Du Pont’s European headquarters in Geneva. Except for a short period running a small company his experience comes from work in several Du Pont’s business units within the Textile Fibres and Electronics Departments. In 2001 he left Du Pont to focus on Theory of Constraints consulting, now with Alkyone Consulting. He is the author of the article “You Can’t Spot Serious Shareholder Value? Check your Paradigms.” that won the 1999 PricewaterhouseCoopers prize for the best article on ‘Can you Spot Serious Shareholder Value?’ He writes shorter and longer articles about ToC and other subjects he publishes on Linkedin and his Blog – www.supplychains.guru. Rudi has a dream – you can find it on the home page of his blog. It is: “My dream is to help clients & their employees achieve a harmonious & full life.

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