About this Presentation
This presentation provides a 12-question template for orgainzing the thinking processes content. Part 1 was presented in 2011. View an introductory presentation for this webinar by clicking on the following link: prezi.com/adjczxnrd8qq/12-questions-sog-for-toc-tp/
What Will You Learn
To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.
The session reveals that everyday problems often persist not because solutions are unknown, but because people lack clear tools and structured questions to diagnose why the problem exists and what assumptions keep it alive.
It shows how asking a disciplined set of 12 core questions—starting with “What is the problem?” and continuing through causes, impacts, and obstacles—uncovers hidden assumptions and clarifies the true nature of undesirable effects.
The presentation illustrates how converting symptoms into a Current Reality Tree (CRT) and conflict logic enables teams to map logical cause-and-effect, distinguishing superficial issues from root systemic causes.
It emphasizes that identifying effective injections (solutions) and anticipating new undesirable effects requires thinking beyond quick fixes—preparing teams to challenge paradigms and build consensus on change that actually works.
Instructor(s)
Bill Taylor
Born and raised in Argentina, Bill holds a degree in Chemical Engineering from the Universidad de Buenos Aires and an MBA from Florida International University in the United States. With over 30 years of experience at The Coca-Cola Company, Bill advanced from flavor chemist to CEO of Coca-Cola's $1 billion bottling company in Curitiba, Brazil. Throughout this journey, he managed operations and projects across 30 countries, gaining deep expertise in global business management and supply chain optimization.
In 2002, Bill founded a consulting firm specializing in business strategy and change management, leveraging Eli Goldratt’s Theory of Constraints (TOC). The firm has advised organizations in diverse industries including healthcare, logistics, retail, and energy. Currentlybased in Atlanta, Bill continues to apply TOC methodologies through consulting and coaching.