About this Presentation

Richard Zultner presented the renovated 6QT+ framework of TOC for Experiences, featuring the Customer Value Canvas and Customer Value Trees. This session included case study examples of the 2024 Apple Vision Pro spatial reality headset and Taylor Swift's approach to creating exceptional customer experiences. Participants gained insights into how these tools drove value creation in both the tech and entertainment industries.

What Will You Learn

To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.

Plane
The session highlights how the Six Quick Tests (6QT) provide a fast, structured way to evaluate whether a planning approach truly focuses on the constraint and protects project flow rather than activity completion.
It shows that many traditional project practices pass as “planning” but fail essential tests — such as improving throughput, reducing lead time, and protecting feeding chains — and why quick diagnostics matter.
The presentation illustrates that using the 6QT repeatedly helps teams catch flawed assumptions early and avoid unnecessary complexity or wasted effort in project plans.
It emphasizes that disciplined use of these quick tests improves decision quality, aligns planning and execution behaviors, and strengthens predictability without requiring heavy tools or processes.

Instructor(s)

Richard Zultner

Richard E. Zultner, Jonah - Mechanic*, is a Level 3 TOCICO Certified Implementer (TOCIC) in Critical Chain Project Management, and a certified PMI Project Management Professional (PMP). He works with frustrated project managers facing impossible challenges, teaches them how to consistently finish their projects early (in 15-25% less time), by shifting their project management paradigm to Critical Chain Project Management (CCPM). Additionally, Richard is a Certified Quality Engineer (CQE), and Certified Software Quality Engineer (CSQE), from the American Society for Quality (ASQ). He is a Six Sigma Master Black Belt (MBB), and a QFD Red Belt. Richard is an International Akao Prize® recipient for his lifetime contributions to "Value World” communities, awarded by the International Symposium on QFD (ISQFD), and he holds the title of QFD-Architekt from the QFD Institute — Deutschland. Formerly Richard was an Adjunct Professor of Critical Chain Project Management at the Howe Graduate School of Technology Management, Stevens Institute of Technology in Hoboken, NJ, USA. *Jonah - Mechanics fix up old, outdated, or unused ToC elements; they renovate them — in a Process of On-Going Improvement (PoOGI)

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