About this Presentation
How do you scale demand? While TOC has proven its ability to scale the processes behind the product or project, its ability to scale demand and sales has been largely overlooked. This presentation explains how you can use Dr. Eli Goldratt’s famous one-word definition of TOC—focus—to craft the right message and marketing actions to scale demand as easily as TOC can scale production. Many real-life examples are given throughout the presentation. Video length: . PDF: slides.
What Will You Learn
To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.
Understanding and identifying constraints, particularly in terms of garnering audience attention, is crucial in marketing.
Marketing should focus on generating demand through growing an audience and sharing content that resonates with them.
'Content mafia offers', content so compelling that the audience can't refuse to share it, can be an effective marketing strategy.
Instructor(s)
