About this Presentation

Even though the question ‘What for?’ was the strongest of all questions used to elicit cause-and-effect relationships, it had been least, if at all, considered by the TOC Thinking Processes. Jelena shared her recent development of a new logical tool, 'The Branch Three What Fors.' The purpose of this tool was to ensure that the effort and capacity spent on taking an action would bring the expected results.

What Will You Learn

To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.

Plane
Why the Question “What for?” Is More Powerful Than “Why?”
How “What for?” Strengthens Logical Cause-and-Effect Thinking
How to Apply “What for?” to Improve Decision-Making and Results

Instructor(s)

Jelena Fedurko-Cohen

Jelena Fedurko-Cohen is one of the world’s leading experts in the TOC Thinking Processes with over 25 years of experience working with companies and individuals all over the world. Her further development of the TOC logical tools and creating the Simplified Thinking Processes, as well as her five major books on TP have provided TOC practitioners and numerous companies in many countries with improved tools for developing and checking solutions. Together with Oded Cohen, she is a Co-founder of the TOC consulting company tocExpert and a Co-founder and Co-president of TOC Practitioners Alliance – TOCPA.

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