About this Presentation
The CEO of a company carries most of the responsibility for achieving the organization’s goals now and in the future. Ian Visser was the new CEO of Premier Foods (Pty) Ltd, one of South Africa’s leading staple foods producers and a company on the verge of bankruptcy, when he and his COO met Dr. Eli Goldratt. This started a trip to accomplish a true Viable Vision. Seven years later, the company shares reached 7300% of their worth at the start! Ian shared Premier’ Viable Vision story and some of the learned lessons in a presentation at the 2019 TOCICO Annual conference in Chicago. In an exclusive interview, Eli Schragenheim will dig deeper into Ian’s insights and perspective of what happened and what other companies should learn from it. The interview will cover not just the success factors, but also what could go wrong and how to fix it when it happens. What are the ingredients of a good proof-of-concept? What type of management is required for such an ambitious endeavor? What might happen when the key executives have to change their own paradigms? What happens to the organization when those executives are replaced? This webinar is a Live interview – it is not a pre-made presentation - which opened the possibility for new insights about success and failures and what it takes to eventually make a huge positive impact. There is unique value to both consultants and, even more so, practitioners, to understand how a dramatic success has been achieved, including the pitfalls during the way.
What Will You Learn
To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.
Learn how applying a Viable Vision helped Premier Foods align long-term strategic goals with operational execution across the organization.
Understand why traditional improvement efforts that focus only on local metrics fail to deliver sustainable results and how a holistic Viable Vision overcomes that.
See how structured TOC logic and future-state modeling clarified key constraints and priority shifts needed to achieve breakthrough performance.
Gain insight into practical lessons on engaging cross-functional teams, managing change, and tracking progress toward a shared, measurable vision.
Instructor(s)
Ian Visser
Ian Visser was active in the financial markets for 25 years. He worked in merchant banking, trading, risk management, structuring and corporate finance. He also owned a stock broking and asset management firm. He joined Premier Foods as CEO in 2004 and served in that capacity until 2011. In 2012 he was Chairman of the group.