About this Presentation
The impact of the Blue Ocean strategy: 'to fulfill a significant need of a big enough market in a way no significant competitor can' is a great contribution to moderns' views of management and organizational strategies. In a more recent book Blue Ocean Shift the authors (Kim and Mauborgne) present a process to lead companies to their Blue Oceans, together with cases and examples of its application. In this presentation, we will explore what is the Blue Ocean Shift process, its strong points and its shortcomings and how TOC is a great fit to close the gaps and reinforce this process. The whole concept behind Viable Visions will be revisited, starting from a few templates (formalised in S&Ts later on) we will merge the process with the Blue Ocean Shift to develop new decisive competitive edges (DCEs) and new ways to implement those faster and more effectively with TOC. We will conclude with an overall process of strategies and tactics to develop and implement new Viable Visions with the Blue Ocean Shift augmented with TOC in the S&T format. Video length: 50:13. PDF: 44 slides.
What Will You Learn
To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.
The Blue Ocean Shift and TOC can be combined to create a more robust, faster, and secure business strategy.
The Blue Ocean concept aims to create a unified theory of successful businesses, moving a company from a competitive 'Red Ocean' to a unique 'Blue Ocean'.
TOC's Viable Vision aims to take a company from their current state to an ever-flourishing state, growing much more than its competition.
Instructor(s)
