About this Presentation
The impact of the Blue Ocean strategy: 'to fulfill a significant need of a big enough market in a way no significant competitor can is a great contribution to modern views of management and organizational strategies. In a more recent book Blue Ocean Shift the authors (Kim and Mauborgne) present a process to lead companies to their Blue Oceans, together with cases and examples of its application. In this presentation, we will explore what is the Blue Ocean Shift process, its strong points and its shortcomings and how TOC is a great fit to close the gaps and reinforce this process. The whole concept behind Viable Visions will be revisited, starting from a few templates (formalized in S&Ts later on) we will merge the process with the Blue Ocean Shift to develop new Decisive Competitive Edges and new ways to implement those faster and more effectively with TOC. We will conclude with an overall process of strategies and tactics to develop and implement new Viable Visions with the Blue Ocean Shift augmented with TOC in the S&T format.
What Will You Learn
To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.
The Blue Ocean Shift process and TOC can be combined to develop new competitive edges and implement them more effectively.
Segmenting the market based on consumer needs rather than demographics can be more effective.
Building flexibility is crucial for businesses to survive and thrive amidst market oscillations.
Instructor(s)
Humberto R. Baptista
Humberto R. Baptista is a strategic thinker, innovator, and Synergist, serving as CEO of Vectis Solutions. A recipient of the TOCICO Lifetime Achievement Award (2019), he has spent decades shaping how organizations think, decide, and perform. Humberto was a strategic advisor to Neogrid, a member of the TOCICO Board of Directors, and a senior figure in the Goldratt Group. He has led major Viable Vision transformations across sectors—from consumer goods and retail to manufacturing, services, and large-scale projects—delivering tangible, systemic breakthroughs. As a global educator, he has trained hundreds of TOC Viable Vision Application Experts and Project Leaders. Humberto is the creator of the Comprehensive Management methodology, designed to connect local actions with global consequences in real-world business systems. His current focus includes Comprehensive Management, TOC Principles, S&T-based implementations, advanced TOC Finance, and applying TOC to complex domains like retail, government, health, and education.