About this Presentation
Dhanuka Agritech is 120 Million USD turnover company and one of the fastest growing agro-chemical companies in India (20%+ CAGR for last 10 years). The company produces various types of pesticides and insecticides used to treat various pest attacks on crops. Dhanuka Agritech produces around 400 SKUs, and distributes them across India through a network of 40 warehouses, 8000 distributors and retailers. Climate dictates the demand for the company’s products and this is the most challenging consumer goods environment we have come across yet. Demand for a specific product is triggered by the relevant pest attack on a specific crop which depends on a number of factors including but not limited to: Day, length and quantum of the rain; Insects migration from neighbor’s plot is possible; and higher or lower temperatures demand different products. Hence, no one can predict location, quantum, time and length of demand for specific products. These factors cause shortages, surpluses, and obsolesces. The case study is about unique solutions that were developed and implemented successfully in this unique environment, and the magnificent results.
What Will You Learn
To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.
Mrudul's company faced challenges in supply chain management and forecasting, which were overcome by implementing the Theory of Constraints (TOC).
The company's sales and production improved significantly after implementing TOC.
The company also implemented a new model for their customers, promising a risk-free way to double their business.
Instructor(s)
